If you have just recently rented a salon suite, or if you are a seasoned pro, this information about social media marketing will benefit you. And if you have questions after you finish this article, feel free to call Salon and Spa Galleria at (817) 823-7105. We can help you with any situation you might face in the salon booth rental business. Now, let’s talk about going viral with your salon suite. Here are just a few social media strategies to consider:
- Ride the popular gravy train
- Learn hash tags
- Produce videos
- Be different
- Be adorable
- Newsletters
- memes
TAP INTO WHAT IS CURRENTLY POPULAR
Ride the popular waves. If impeachment is current, ride it with your marketing. If hula hoops make a comeback, or Barbie dolls, ride that popularity for your own benefit. It all counts in the world of search engine. Tapping into the popularity of another movement, or fad, will benefit your business in numerous ways. As I write this article, it is November 25, 2019. The Super Bowl will be upon us in what, two months? If I owned a salon studio, my advertising right now would be about a Super Bowl special.
Truth!
CREATIVITY WITH HASH TAGS
Make up hash tags for your business, and the flood Twitter and other social media sites with that hashtag. #cuteasabugear could catch on, as could #bemoviestarpretty. Have fun with this one. The more creative the better. Don’t be afraid to be silly. In marketing, silly counts big time. Just ask Geico about silly and how it’s working for them.
VIDEOS . . . BE THE PROFESSIONAL
Videos are big in today’s world. You should have a camera set up on a tripod in your salon suite. You should have yourself on camera talking about the “perfect hair style,” or “the perfect you!” Make yourself a Youtube star. Put the videos on Facebook. In fact, do Facebook Live weekly and make it social event where you give beauty advice to your customers. If it is good advice, they will tell friends, and sooner or later you’ll be an internet sensation.
WHAT MAKES YOU DIFFERENT FROM THE REST?
This is a question surprisingly few salon suite owners ask themselves. What makes you unique? How do you stand out from the competition? If your answer is that you don’t, you need to re-think your approach to marketing. Elton John would be just another songwriter if he hadn’t decided to go rogue back in the 60’s.
ADORABLE ALWAYS WINS
Babies are adorable. Puppies are adorable. Kittens are adorable.
Use adorable! Everyone loves adorable. Adorable has the ability to go viral. We see it practically daily on social media. You can use it for your business, and you should use it for your business.
CREATE A NEWSLETTER OR MAGAZINE
Weekly or monthly, your beauty salon business should publish a newsletter or an online magazine. There are templates online to help you to set this up. It is not that difficult. Have beauty tips in the newsletter. Have useful suggestions. Even if your customers don’t read the information you publish, they will become accustomed to seeing your business name pop up on their email, and that alone is reason enough to do this.
CREATE MEMES AND USE EMOJIS
Who doesn’t have fun with memes and emojis? Have fun and make up your own. At the very least, use existing one. Memes are currently hot, and hot should always be in your marketing approach.
Yes, we have given you tons to think about, and you don’t have to do it all at one time, but you really should consider getting started with this list of suggestions and adding on each month.
