When you rent a salon suite you are obviously taking a huge step forward in your career as a beauty provider. You are leaping from “working for commissions” with a steady paycheck to “working for yourself” and no safety net. Thus, it is only logical to question if you should do it if you have no experience in running a business.
We will tackle that important question in this article. We are Salon & Spa Galleria, serving the Greater Fort Worth Metro area with twenty-three salon suite rental locations. Call us at 817-917-1416 for more information about our locations and current rental prices.
Rent a salon suite and become a business owner.
The beauty and wellness industry is undergoing a massive shift of late, and the main impetus for that shift is the “rent a salon suite” movement.
Unlike traditional salons, which typically feature a communal layout shared among multiple professionals, a salon suite is a private, self-contained workspace available for lease. Each suite is a standalone mini salon, providing beauty professionals an exclusive space to operate independently.
In other words, you own a salon business rather than work in one as an employee.
The attraction is obvious: for the first time in the history of the beauty industry, dating back to 1800 in the U.S., someone with a middle-class financial status can afford to run a business. That fact is enticing for sure, but it comes with risks.
The risk involved in such a move is real.
Make no mistake about it, many succeed in this business model but, also true, many who rent a salon suite fail. Why? Here are the leading reasons for failure in a salon studio rental:
- Difficulties With Customer Retention. In any business, gaining a new customer can be difficult, but maintaining that customer can be just as difficult.
- No Shows and Missed Appointments. It happens to every salon; customers simply don’t turn show up for their scheduled appointments. Too many of these can greatly harm a small salon.
- Not Having the Proper Cash Reserves. You should have sufficient cash reserve to launch any business.
- Failure to Price Products and Services Correctly. You need to decide what type of salon you’ll be offering, what it will cost to operate it, and then price your services accordingly.
- A lack of people skills is a killer; people want to be treated by a smiling face; they want to feel special when visiting your salon.
- A lack of knowledge and training regarding business ownership and management.
What we believe to be true.
We have been around the block a time or two with our twenty-three-salon suite rental locations, and that has afforded us an informed opinion regarding success and failure in salons. Although it is true that many first-time owners are underfunded, it is more likely that some fail simply because they do not have the necessary knowledge regarding owning a business. That is why we believe it is very important that we share our expertise with our clients in the form of free workshops, tips, and support.
Consider the marketing support you receive from Salon & Spa Galleria:
- Personalized web page
- Online salon directory
- Press release
- Social media
- Marketing plan
- Monthly marketing classes & workshops
That package of marketing support alone would cost you close to $500 if not more, but in terms of valuable information, it is priceless. We know how to operate a small salon, we pass that knowledge on to our clients, and our success rate is much higher than the national average because of it.
A final word about Salon & Spa Galleria.
Salon & Spa Galleria is locally owned and operated, and we would love to sit down with you and discuss your future as a small salon owner. Call us today.
