We hear this question quite often: can a one-person beauty salon succeed in today’s world of mega-companies and corporations?
We answer with a resounding YES, and we should know. We are Salon & Spa Galleria, and our whole gig is to provide beauty salon suites to talented beauticians so they can experience business ownership on a small scale. Call us at 817-917-1416 for more information about our twenty-two-salon suite rental locations in the Greater Fort Worth area.
Now, let’s talk about the success waiting for you in your own mini-beauty salon, hair salon, or nail salon.
Do the beauty salon math.
The average amount spent, in the United States, by those who frequent beauty salons, is about $50 per month. Middle-aged women spend more than younger women, and both of those subsets spend more than men.
Having said that, let’s look at that $50 per month figure. In order for you to reach $30,000 per month earnings, which is the average made by stylists in the U.S., you would have to see 600 customers in a year. Divide that by twelve months, and you would need to service 50 per month, or twelve per week, or just over two per day. Now, that is gross income, so you are going to deduct expenses, but that gives us a baseline to use for the sake of discussion.
Let’s say, just to be on the safe side, your goal is to see five customers per day during a five-day week.
Now look at your list of loyal customers, the ones which will follow you no matter where you are. They are your foundation. They are the ones who will keep you afloat while you take aim at that “5 per day” mark.
What is your beauty salon mission statement?
It is now time to focus with laser-intensity. What is your mission statement as you enter the business world. What is your focus? What is your goal? It might read something like this: My goal is to provide the absolute best service to my customers, and to make their visit to my beauty shop a highlight of their day.” That mission statement must be the guiding light of your business, and it must be the guiding light for every business decision you make.
Your mission statement will keep you on track. It is far too easy to become distracted when you first start a business. Your mission statement is anti-distraction, and it is crucial to have one if you want to be successful. In fact, it would not be a silly idea to laminate your statement and have it taped to the wall, so you can see it daily.
Be patient and embrace slow growth.
Everyone wants to be successful, and most newbies are so excited that they want to do everything immediately. They want to dive into marketing, they want to dive into remodeling, they want to dive in, dive in, and dive in some more.
Stop! Take a deep breath. Growth achieved through slow, steadfast effort is long-lasting growth. You must establish your identity. You must treat each customer like they are the most important person on the planet, because they are your walking, talking advertisements. Never discount the importance of word-of-mouth advertising. Give great service to one person, and they will tell five others, and that means slow, steady growth for you.
Yes, social media is waiting for you and yes, there are other wondrous things you can do to make your business fabulous, but the key word for your first few months must be patience.
A final word about Salon & Spa Galleria
Salon and Spa Galleria leads the way in the Fort Worth area with twenty-two salon suite rental locations. We are locally owned and operated, and we are helping people just like you to find success in small, independently owned beauty salons. Call us today and we will show you how to find success in a one-person beauty salon.
