The great benefits in a my salon suites business, is the ability to set or schedule your hours, prices, and services. Ownership gives you the freedom to generate a higher income than working in a traditional beauty salon. The concept of salon suite leasing offered by Salon and Spa Galleria allows you opportunities to make a unique atmosphere for you and your clients. Promoting and marketing is the sole responsibility of the independent business operator. Understanding the three essential keys of success will help to market / promote the business for the long term:
- How to describe your personal/business brand
- How to use and implement all available marketing tools
- How to generate promotional options to find new clients
Let’s see how to create your own/business brand
Discovering your brand
Your distinct business name, image, and the logo is the brand; it will help state and distinguish you from another beauty salon suite. Branding is essential for taking your beauty business and career to the next level. How to create your unique brand?
- Recognize your specialties and strengths
Start by defining you; recognize your specialties and strengths. Take a journey to discover and seize what you’re passionate about…then focus on the strengths of your passion. If you’re a guru of short hairstyles, then you will promote all knowledge of the many different things for short haircuts, styles, and products.
- Recognize the market
Discover who will be the hair studio core customer. Your abilities may be active in different categories of hair salon professionals. Recognize the bread and butter of your market then keep your focus there.
- Recognize the values and mission
The understanding of your values and mission makes decisions in a salon and suites business a potentially more natural and safe. Always recognize and keep the values in the center of all you do.
- Recognize the product
Your product is the focus of your brand. Your brand’s focus is on the course of reliability and messaging for marketing materials. Think about what you are? Do you focus on coloring or makeup?
So finally, it will be time to begin to create your professional image, including your business name and logo creation. Take all your attributes and characteristics that make you different and start crafting your business message and image. The color palette and photo created will translate into business cards, website, all social media accounts, and your salon suite rental. A visual identity is created through a business name that fits best. For ideas on the logo creation try starting with Pinterest, a resource for great ideas and tips.
Implementing And The Finishing Touches
Now that you have a salon studio business name, design, and all contact information, your next move is to craft the salons business card to start promoting the brand. There are several resources to have your business card printed. The inexpensive options are to print yourself, online ordering from an online printing business, office supply companies, or the brick and mortar with a personal service of a printing business.
Taking advantage of the social media options to promote your business would be a crucial decision. The one’s Salon and Spa Galleria would recommend are:
You will want to make sure that the accounts are linked to the salon suite lease website and listed on your directory page.
A great tool and often being free are online booking systems. Online systems for booking are a resource to manage and promote your salon booth lease or salon chair rental.
For life-changing entrepreneurial opportunities call 972-691-7300, Salon and Spa Galleria is here to help you create the success you are looking for in a salon suite business.
