If you rent a small hair salon suite, beauty salon suite, nail salon, or any other beauty-related salon, this article is a must-read for you. We are Salon & Spa Galleria, rockin’ the Fort Worth area with twenty-three affordable salon suite rental locations. Call us at 817-917-1416 for more information about leasing salon suites from Salon and Spa Galleria.
But first, let’s help you make a bigger profit.
The gospel of salon suite ownership.
We mention this in practically every article we post about salon ownership; that should be an indication of how important we believe it is.
The most important asset you have in operating a beauty salon/hair salon is you and your skills and your personality. We really believe many people forget this basic tenant about business ownership. They are all too often thinking the Big Picture, looking down the road, what can they do here, and what can they do there, and they forget about what they can do now, and every single day, without spending a dollar and without expending any more effort: they need to let their personality, and their talent, speak for them.
At the end of the day, owning a beauty salon is about people, and making a human connection. It is about you, the owner, being genuinely interested in your customers, and making each customer feel that they are important to you.
If you fail to recognize this point, your days are numbered as a business owner. That’s straight talk you need to hear. Everyone wants to make a big splash, and they want to advertise like crazy, and they want to flood the area with bells and whistles, when in fact, the best bell and whistle they will ever have is them.
Make the essence of you work for you!
#2 on our business ownership advice list.
Other than promoting your skills through your work, the most effective form of marketing is through the internet, through social media, and through a knowledge of Google algorithms. Search Engine Optimization is the name of the game, friends, and the sooner you become familiar with it, and the sooner you learn how to make it work for you, the better.
And it costs you nothing!
There are classes available. There are instructional videos available. There are books available. Make it all work for you, at no cost to you, and your business will grow at an accelerated rate.
There will be time to grow; first, take a deep breath.
Owning a business, any business, is exciting. It is an adrenaline rush. If you are human, you want to make it all happen now, not later. You want to make as big a splash as possible and dazzle the world with your service. Which is all well and good, but our recommendation is that you stop and smell the roses, and while you are sniffing you make sure your foundation is built properly.
There will be time for growth, but the first few months of owning a salon suite should be about that foundation, making sure you have laid down a solid one, one which is capable of supporting the considerable weight of your success down the road.
A final word about Salon & Spa Galleria.
We are Salon & Spa Galleria, locally owned and operated, and we believe we offer the best chance, in Fort Worth, for success. Call us today, arrange for a tour, ask your questions, and weigh your options. We are convinced you will decide that Salon & Spa Galleria offers you the best opportunity for growing your salon business.
