Before we give you some examples of guerilla marketing for your salon suite business, perhaps it would be helpful if we gave you a brief explanation about guerilla marketing. For more information about this, you can always contact us at (817) 823-7105. We are Salon and Spa Galleria, and our goal is to make you successful.
What is guerilla marketing?
From our friends at Wikipedia we offer this definition:
“Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.”
Guerilla marketing is usually not expensive and thus is the perfect approach for someone with a salon booth rental. It was designed for small businesses with small budgets. It seeks to garner the biggest bang for your buck using surprise and imagination.
Sub-categories of guerilla marketing:
- Outdoor Guerrilla Marketing.Adds something to preexisting urban environments, like putting something removable onto a statue, or putting temporary artwork on sidewalks and streets.
- Indoor Guerilla Marketing.Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings.
- Event Ambush Guerilla Marketing.Leveraging the audience of an in-progress event — like a concert or a sporting game — to promote a product or service in a noticeable way, usually without permission from the event sponsors.
- Experiential Guerilla Marketing.All of the above, but executed in a way that requires the public to interact with the brand.
How can you use guerilla marketing for your mini beauty salon?
Here are just a few of the hundreds of examples of guerilla marketing.
Print Calendars
Give away customized calendars for free. These could be placed where clients can pick them as they leave your business premises or you can give them a copy at the counter as they make payments. The calendar should contain information relating to the details of your business.
Organize Demo Sessions
This is recommended for those who are into provision of services. Organize a free demonstration of what you do at a local store that relates to your business. Get the news around through local news stations and you would be amazed at the results that your effort would give.
Anything Else
These two words could make a whole lot of difference when you are dealing with clients. Say these words right before you exchange cash with the client. You would be amazed that the client would ask for more, resulting in a larger pay day.
Organize A Contest
Organizing a contest is a cost effective way of getting the message around. Organize it in such a way that every participant is a winner. During publicity, it helps to get the word around.
What can you think of? Think of your service. Think of locations where you can get the biggest bang for your buck. Can you piggyback on an event held by someone else? Would it be feasible to offer you services as an auction item for some charitable event? Can you offer a business t-shirt to several people, for free, in exchange for them wearing them once or twice a week?
The only limitations you have with guerilla marketing are the limits of your imagination for your booth rental.
Go crazy! Have fun! Build your beauty shop with guerilla marketing!
